Motozuma Introduces a Better Way to Save for and Purchase Your Next Vehicle
New Social Web Site Teams with Hyundai to Offer Savings, Resources for Auto Shoppers
Chicago (November 2, 2009) — Social media has provided Web users with a forum to share photo albums, cast themselves as the next viral video sensation, and communicate with friends around the globe. Now the power of social media is being harnessed to give first-time and new car buyers a way to share the car of their dreams with family and friends, save for the purchase, and earn valuable savings from manufacturers.
Introducing Motozuma.com, a new Web site that combines the power of social media with the money-saving tools needed to make a first-time car purchase.
Hyundai offers car buyers an added incentive as Motozuma’s first Manufacturer Match partner. With the Manufacturer Match program, Hyundai will match the money in a user’s account dollar for dollar up to $500 if the user purchases a new Hyundai vehicle. Motozuma makes saving and shopping for a vehicle a customizable, interactive experience. Creating a free Motozuma account is the first step towards owning a new vehicle.
“Americans are eager to find new ways to save for vehicle purchases, particularly first-time car buyers,” said Chris Wire, Motozuma CEO. “At the same time, the Internet and social media have introduced a number of tools that enhance the vehicle buying process. We’ve brought those two principals together to create Motozuma.com. Our team is excited to help people save towards the purchase of a new vehicle and our site in an engaging way to build those savings.”
Once you create a free Motozuma account, you’re in the fast lane towards savings. Your account allows you to save your own money, and money gifted to you from family and friends, that you can put towards the purchase of a new vehicle. Tired of disappointing birthday presents? Not sure what to ask for around the holidays? Just use your Motozuma account to let people know what you need most – the funds to help buy a new vehicle.
With more than 40 different manufacturers to explore on Motozuma, the car you want is just a few clicks away. Once you’ve found the vehicle that’s right for you, you can build a customized profile with photos and information about that automobile. You can share your profile with family and friends through Facebook, Twitter and other social networking tools, to encourage financial gifts that will build savings in your Motozuma account.
While you can shop with dozens of manufacturers, Hyundai offers added incentive to buyers with the Motozuma Manufacturer Match program.
“Motozuma will help Hyundai reach a new audience and the site will be particularly appealing to first-time car buyers,” said Dave Zuchowski, Vice President of Sales for Hyundai. “We are always looking to help people save on the purchase of a new vehicle, which is especially critical to the youngest generation of car buyers. Hyundai and Motozuma are delivering savings to that demographic in an exciting, interactive way.”
Among the resources you’ll find on Motozuma.com to help you save and buy are:
- Vehicle Information: Cars, trucks, SUVs and more. With information on dozens of manufacturers, the photos, specs and other information you need on the vehicle you want is all in one convenient Web site.
- Personal Goal Tracker: Here you can establish your savings goals and easily track your progress towards your new vehicle purchase. Whether that purchase is weeks, months, or years away, the goal tracker establishes a timeline and savings plan to fit any budget.
- Spread the Word: You don’t have to have that awkward conversation about money with mom and dad anymore. Whatever celebration is coming around the corner, let your friends and family know that they can pass on the presents this year and help you save toward a new car instead. Customized e-mails and social media tools make it easy to talk up your plan.
- Time to Buy: Ready to drive? The Motozuma buying guide walks you through the final steps and gives you the paperwork you’ll need to take to an accredited dealership near you. After you pick your car, the dealer will help you finish the down payment process and get you on the open road in your new set of wheels.
Motozuma.com was developed by Synergy Marketing Partners and Real Art Design Group, a team with years of experience in automotive marketing. For more information and to open your Motozuma account, log on to Motozuma.com and start saving today.
Motozuma.com is a new, free social Web site that offers consumers a better way to save and purchase their next automobile. Motozuma.com provides its members an interactive, customizable savings platform along with information on more than 40 different auto manufacturers. The Motozuma Manufacturer Match Program allows manufacturers the ability to match members dollar for dollar on the purchase of a new vehicle. Motozuma is a joint venture between automotive marketing specialists Synergy Marketing Partners and the Web designers at Real Art Design Group.
About Hyundai Motor America
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 790 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by The Hyundai Advantage, America’s Best Warranty. In addition, Hyundai Assurance is now offered on all new vehicles leased or purchased from a certified Hyundai dealer. The program is available to any consumer, regardless of age, health, employment record or financed amount of the vehicle. The program is complimentary for the first 12 months.
Zeno PR for Motozuma