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Ford F-150 Raptor Microsite
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TeamDetroit, Inc.
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Ford was looking for an engaging, all-Flash site that showcased the capabilities of the new, extreme truck built by their Special Vehicles Team.
A dirty, rugged truck called for a dirty, rugged site. The Raptor offers drivers an extreme experience like no other, and we wanted to leave viewers with that same extreme feeling—dusty photography, slammin’ sound effects and all.
There was quite a lot of hype about the launch of this truck, and the site lives up to that excitement. And, for anyone interested in the Raptor, the site offers a detailed view of all its features—up close and personal.
The photography team was incredible to work with. And, we used HDR techniques to get the most awesome photos possible—which means we metered multiple shots from the same angle and combined them for more detailed images of the truck.
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