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Dayton Development Coalition

  How they challenged us:
Dayton Development Coalition wanted to develop a coherent marketing message to promote the Dayton region. They wanted to show the diversity of the region and foster economic development.

What was our strategy:
We know what the Midwest is all about, so we decided to leverage its positive attributes—friendly, hardworking, values, etc.

Why we think it rocks:
If you know us, you know we love Dayton. This project gave us a chance to be a part of highlighting all the positives of living and doing business in the Dayton region.

Why we think others will dig it too:
It’s a great resource if you’re new to the area or thinking about relocating to Dayton.

The lowdown on the technical jargon:
We went through an extensive search for the exact shade of orange...it was VERY technical.

Launch site :.

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