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Corporate Identity & Web Site
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John K. Fitzgerald Landscape Design
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John K. Fitzgerald wanted to create an online presence that had a more high-end feeling and would potentially attract an entirely new client base.
We went the natural yet sophisticated route to really showcase his work. Even the type “grows” together naturally like a plant. And by keeping the framework and the copy to a minimum, we were able to let the work stand on its own.
Haha…rocks…landscaping. Get it?
The site has a high-end look and feel but “expensive” doesn’t mean complicated—we made sure that it was still easy to navigate and that John K. Fitzgerald stayed approachable.
The site was built entirely in Flash.
Launch site :.
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