Hello Book

 

Qbase

  How they challenged us:
Qbase wanted to introduce their smart—and kind of geeky—technical business to new employees and clients in a fun and innovative way.

What was our strategy:
We approached the introduction as a short dating conversation. Casual yet confident—just what you’d be looking for on a first date. 

Why we think it rocks:
From the small size to the simple “hello” on the cover, the piece grabs your attention and leaves a lasting impression.

Why we think others will dig it too:
Not a lot of people think about first impressions when it comes to business, but Qbase proves they can be important and fun at the same time.

The lowdown on the technical jargon:
The piece won Best in Show at the 2009 Dayton Hermes awards (the regional ADDY® awards). Maybe that isn't really "technical." But we were excited about it.
  Hello Book
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