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2008 Annual Report
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Cincinnati Children's
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Although we were faced with a pretty tight timeline, the real challenge was getting the annual to convey the gravity of the work Cincinnati Children’s does. As a top research institution, we needed to speak to both their tough issues and their success stories.
We wanted to condense the hospital’s mission into one word that would leave a lasting impression, and we decided that putting that word on a white cover—signifying a blank slate—would make it even more significant.
Photos + bright colors + white cover = very visually dynamic. The piece ended up really reflecting what Cincinnati Children’s is all about.
The striking, white cover (maybe a little bit inspired by The Beatles’ The White Album) and the powerful stories within the report make it an inspiring annual report.
The report was printed with RR Donnelley in Northern Kentucky using the longest sheet-fed press in the world.
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