Real Art Design Group - All Projects

Company Name	Lexis Nexis
Project Name	The Counselor Microsite
	They handle the legal stuff. LexisNexis doesn’t really need to make a name for themselves in their field. Their solutions offer some of the most powerful search capabilities and comprehensive results available. But when LexisNexis added an exciting new product to their portfolio and unveiled an upgraded site, they wanted something a little out of the ordinary to help them spread the word. We handle the action and adventure. And out of the ordinary just happens to be our specialty. Who would expect a company that is known for their legal data and search results to launch an online experience that takes users on a journey full of blackmail, embezzlement, action and mystery? We crafted a story that unfolds over three episodes in a choose-your-own-adventure series, introducing the new LexisNexis products throughout each segment of the campaign. Our title character, W. Hayes, travels across the country on assignment and becomes entangled in a personal attack while defending his company. In addition to the program identity and website, we also created a postcard and email series to launch the campaign and announce each episode.