|Company Name||Sears Holdings Corporation
|Project Name||Sears Outdoor Living Showcase
When Sears approached us with their 2010 Outdoor Living campaign idea, it had some very specific requirements:
- The experience must live on both Sears and Kmart's website, even though they both have different products.
- The microsite must adhere to certain standards, but it must also compliment both Sears and Kmart's brand.
- Both site's data must come from one central place in real-time.
- Both sites must launch concurrently.
Real Art designed, built and delivered four separate sites at once, each built from one smart Flash structure. This intelligent framework skins itself to match Sears or Kmart's brand and pulls in different products and pricing as needed.
Within Real Art's web team, this process set a new standard for collaboration, planning and development. Over at Sears, we think this project set a new standard for the kind of unique solutions they can expect from a creative firm.